Why the Blow Wave Bar stocks Inoar
The Soma Blow Wave Bar stocks Inoar because it is Brazilian hair care that is vegan and cruelty-free, with argan oil running through the range, and because it covers both our in-salon treatments and the products clients use at home. Here is what Inoar says about itself, and how to use it well.
Who is Inoar?
Inoar is a Brazilian professional hair care brand. Its South African site calls it "The very best of Brazilian hair care" and presents it "both in-salon and at home". The range spans professional keratin treatments, a hair colour range and home care products, and the Blow Wave Bar is a proud stockist of Inoar products.
Is Inoar vegan and cruelty-free?
Yes, according to Inoar. Its South African site states: "All Inoar products are vegan, and cruelty-free". On its values page, Inoar says it uses "only plant-based raw materials in all Inoar products, meaning all our products are certified vegan", and that "All of our products undergo testing, but never on animals, and neither does any of our suppliers." Inoar also says it is on PETA's "Caring Company" list.
Showcasing the best in Brazilian hair care, all Inoar products are vegan and animal cruelty-free, offering our customers beauty that aligns with their values. For many of our clients, that matters as much as the result in the mirror.
What is the argan oil thread in Inoar?
With the golden thread of Argan Oil running through the entire Inoar range, from the professional Keratin Treatments and hair colour range, Inoar offers products for every hair type and hair/scalp concern, to give our clients the best version of their crown.
Argan oil is pressed from the kernels of the argan tree, which is native to Morocco. It is rich in fatty acids and is widely used in hair care to add softness and shine and to help reduce the look of frizz. Inoar describes its original Moroccan treatment as "named for being the 1st Keratin treatment with Moroccan argan oil".
Which Inoar treatments can I get at the Blow Wave Bar?
Our menu has four Inoar treatments, from quick basin treatments to a full smoothing service:
- Inoar Brazilian Blow Wavelength dependentR800 - R2 800
- Inoar Japanese Super Silk TreatmentR590 - R1 020
- Daymoist (basin)R170
- Mini Japanese Silk (basin)R220
Each has its own guide, linked below, covering what it does and who it suits. The rest of this page is about the brand itself and looking after your hair at home.
How do I choose Inoar products for my hair?
Start with how your hair feels, not with a product name. This is a general guide to common concerns and where to start on our menu:
| Hair concern | What it often needs | Ask us about | Price |
|---|---|---|---|
| Dry, dull or rough | Moisture | Daymoist basin treatment | R170 |
| Limp, weak or over-stretchy | Protein | Mini Japanese Silk basin treatment | R220 |
| Coloured, heat damaged or tired | Conditioning and shine | Inoar Japanese Super Silk Treatment | R590 - R1 020 |
| Frizz and long blow drying times | Smoothing | Inoar Brazilian Blow Wave | R800 - R2 800 |
How to build a home care routine with Inoar
In-salon treatments are only part of the picture. Clients leaving the salon are encouraged to maintain their look at home, and the availability of premium home-care products enables ongoing care between appointments. A simple routine looks like this:
1. Cleanse gently
Use a shampoo matched to your hair, and consider a sulphate-free formula if your hair is coloured, smoothed or dry. Sulphates are effective cleansers but can strip moisture and some salon treatments faster. Focus shampoo on the scalp and let it rinse through the lengths.
2. Condition every wash
Conditioner smooths the cuticle and makes hair easier to detangle. Apply it to the mid-lengths and ends, where hair is oldest and usually driest, and comb it through before rinsing.
3. Treat weekly
A weekly mask gives hair a deeper dose of care between salon visits. Inoar's South African site lists masks in several ranges, including Daymoist and a Japanese Silk home care mask. Ask your stylist which suits your hair.
4. Protect before heat
Blow dryers, straighteners and curling tongs can all dry hair out over time. A heat protectant before styling, and a moderate temperature setting, can help reduce that wear.
5. Protect from the elements
Sun, chlorine and wind can all dry hair and fade colour. A leave-in product or a little oil on the ends, and a hat on bright days, can help, as can rinsing out pool water promptly.
Adjusting your routine for Pretoria's seasons
Pretoria's weather asks different things of your hair through the year. The dry winter months often leave hair rough, static and thirsty, so it can help to lean on moisture: richer conditioning, a weekly mask and a little less heat. Summer brings strong sun, afternoon storms and more humidity, which can mean more frizz and faster colour fade. In summer, think about protection from sun and humidity, and keep up regular conditioning so the cuticle stays smooth. Your stylist can help you adjust as the seasons change.
Why ask your stylist about home care?
Your stylist sees your hair up close and knows what has been done to it, from colour to treatments. A good blow-wave appointment is best supported by a good home routine, so ask which Inoar products suit your hair and what is currently in stock, since availability can change.
Visit us in Nieuw Muckleneuk
The Blow Wave Bar is inside Soma Laser & Skincare Clinic at 203 Lange St, Nieuw Muckleneuk, Pretoria. We are open Tuesday to Friday from 07h30 to 17h30 and Saturday from 07h00 to 13h00, and closed on Mondays, Sundays and public holidays. Call or WhatsApp 083 573 0982, or email info@somalaser.co.za.
- Inoar hair treatments
- The Inoar Brazilian Blow Wave
- The Inoar Japanese Super Silk Treatment
- Daymoist or Mini Japanese Silk?
Frequently asked questions
Is Inoar a Brazilian brand?
Yes. Inoar is a Brazilian hair care brand, and its South African site presents it as the very best of Brazilian hair care, both in-salon and at home. Its range includes professional keratin treatments, a hair colour range and home care products, with argan oil running through the entire range, according to Inoar.
Are Inoar products tested on animals?
Inoar says no. Its values page states that all of its products undergo testing, but never on animals, and that the same applies to its suppliers. Inoar also says all its products are certified vegan, using only plant-based raw materials, and that it is on PETA's Caring Company list. These are Inoar's own statements about its range.
Can I buy Inoar products at the Blow Wave Bar?
The Blow Wave Bar is a proud stockist of Inoar products. Stock can vary, so call or WhatsApp 083 573 0982 to check what is available before you come in, or ask your stylist during your appointment which Inoar products suit your hair type and concerns. You can also email info@somalaser.co.za with any questions.
Is Inoar suitable for my hair type?
Inoar says it offers products for every hair type and every hair and scalp concern, from smoothing to moisture and repair. The right range depends on your hair, so the simplest approach is to describe how it feels, whether dry, frizzy, limp or damaged, and let your stylist suggest a routine and any in-salon treatment that fits.
Do I need salon products if I only have a blow wave?
Not necessarily, but the right home care does help. A blow wave relies on heat, so a heat protectant and a gentle shampoo and conditioner can keep hair in better condition between visits. As our appointment tips put it, a good blow-wave appointment is best supported by a good home routine, so ask your stylist what they recommend.
